Tracking & Analytics

fluss.ai supports various tracking methods to measure the success of your lead generation.

Meta Pixel (Facebook)

The Meta Pixel enables conversion tracking for Facebook and Instagram Ads.

Setup

1. Get Pixel ID: In Meta Business Manager under Events Manager
2. Add to fluss.ai: Flow Settings → Tracking → Meta Pixel ID
3. Events are tracked automatically:
   • PageView when the Flow loads
   • Lead on successful form submission

Important for Cookie Consent

The Meta Pixel is only loaded after cookie consent. Make sure your cookie banner is correctly configured.

Custom Events (for GTM & custom scripts)

fluss.ai fires Custom Events on the fluss-x element that you can use for GTM or custom scripts.

Available Events

// Register event listener on the Flow element
const flowElement = document.querySelector('fluss-x');

// On step change (next)
flowElement.addEventListener('flow:next', (e) => {
  console.log('Next step:', e.detail);
  // { currentStep, nextStep, fieldValues }
});

// On lead submission
flowElement.addEventListener('flow:submit', (e) => {
  console.log('Lead created:', e.detail);
  // { leadHashId, flowGroupHashId, steps, history }
});

// On step back
flowElement.addEventListener('flow:previous', (e) => {
  console.log('Back:', e.detail);
  // { currentStep, previousStep }
});

Using with Google Tag Manager

To use these events in GTM, add this code to your page:

document.querySelector('fluss-x')?.addEventListener('flow:submit', (e) => {
  window.dataLayer = window.dataLayer || [];
  window.dataLayer.push({
    event: 'fluss_lead_submit',
    leadHashId: e.detail.leadHashId
  });
});

Then in GTM:

1. Create new trigger: Custom Event → fluss_lead_submit
2. Link Google Ads Conversion Tag with this trigger

UTM Parameters

UTM parameters are automatically captured and stored with the lead.

Supported Parameters

Example URL

https://fluss.ai/l/your-landingpage/abc123?utm_source=facebook&utm_medium=cpc&utm_campaign=leadgen_q1

View Lead Source

You can find UTM parameters:

• In the lead overview (column "Source")
• In lead detail under "Tracking"
• In webhook payloads for CRM integration

Lead Source without UTM

Even without UTM parameters, the origin is captured:

• Referrer: The referring website
• Landing Page URL: The page where the Flow is embedded
• Direct: When no source can be determined

Tracking in Automations

You can use tracking data in automations:

• Conditional emails: Different emails based on traffic source
• Webhook payload: Send UTM parameters to your CRM
• Lead scoring: Prioritize leads from certain sources

Privacy Notes

• Tracking requires cookie consent (except for UTM parameters)
• All tracking data is processed in GDPR compliance
• IP addresses are not stored
• Users can decline tracking